CERN courier article with Nikhef researcher Clara Nellist about social media and TikTok

12 October 2021

As TikTok dethrones Facebook as the most downloaded app, with 850 million downloads in 2020 alone, Craig Edwards looks at how high-energy physicists are taking advantage of the social-media phenomenon.

After being shown the app by her mother during lockdown, ATLAS physicist Clara Nellist downloaded TikTok and created her first two “shorts” in January this year. Jumping on a TikTok trend, the first saw her sing a CERN-themed sea shanty, while the second was an informal introduction to her page as she meandered around a park near the CERN site. Together, these two videos now total almost 600,000 views. Six months later, another ATLAS physicist, James Beacham, joined the platform, also with a quick introduction video explaining his work while using the ATLAS New Small Wheels as a backdrop. The video now has over 1.7 million views. With TikTok videos giving other social-media channels a run for their money, soon more of the high-energy physics community may want to join the rising media tide.

Read the article ‘From sea quarks to sea shanties’ on the CERN courier website

Clara Nellist, Nikhef